You can now input a list of specific webpages, which Google Ads will use to generate customized assets like images and videos. These assets are automatically optimized to match the content of the specified pages, potentially leading to more effective ad creative.
This new “Page-specific Assets” capability aims to give advertisers more control over the creative elements powering those campaigns.
How it works:
– Advertisers can now provide a list of specific webpages to Google Ads.
– This triggers the system to generate assets (images, videos, etc.) that are tailored to the content of those pages.
– The goal is to deliver ad creatives that are more closely aligned with the user’s context.
Why we care: This feature allows advertisers to provide a list of specific webpages to enhance asset generation for Performance Max campaigns, potentially leading to better-aligned ad content, improved ad relevance, and performance.
First seen: Adriaan Dekker shared Felix Mayo’s findings on LinkedIn.
What to watch: How widely this feature is adopted, and whether it leads to measurable performance improvements for Performance Max users.
About the author:
Anu Adegbola has been the Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video, and more. In 2008, Anu’s career began with delivering digital marketing campaigns by building strategies, maximizing ROI, automating repetitive processes, and bringing efficiency through inspiring leadership both on the agency, client, and marketing tech sides.
Outside of editing Search Engine Land articles, she is the founder of a PPC networking event, PPC Live, and hosts the weekly podcast PPCChat Roundup.
She is also an international speaker and has presented at various events such as SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, and more.
